The Articles

Anytime we see shifts in the market across the board we love to share them with our crew. We’ve been having a ton of conversations with business owners the past few months and analyzing the front and back ends of funnels across industries (B2B, B2C), product wise and we’re seeing some patterns emerge. We’re sharing […]

Have you noticed the massive shift in the market too? If you’ve been in our crew long enough you’ve probably heard us say “your customers are smarter than you” many times over the years. Here’s the thing: it’s truer than ever before. With the rise of competition and business owners screaming from the rooftops how […]

Have you ever been scrolling the internet and thought to yourself, “another masterclass/training/whatever ad”? 🙄 Why do all of the ads in our newsfeeds and stories look exactly alike?  Do you know what happens when everyone’s ads start to look alike? Your ideal customer starts to ignore you because they’re so used to it they […]

As we venture into the dynamic landscape of digital advertising in 2023, the first half of the year has already brought us valuable insights into the ever-evolving world of Facebook and Instagram advertising. These platforms continue to be powerful tools for reaching target audiences, but the strategies and tactics that work are constantly changing. In […]

Watch this video interview if you are interested in learning why running ads for your business is imperative to learn as a business owner and the gold mine of data that is to be found (for low costs). This data can quickly pinpoint your opportunities to scale and determine the messages and offers your ideal […]